Successful English Website Localization for an Oral and Maxillofacial Surgery Clinic – Attracting Global Patients through Strategic Translation and SEO

Project Overview

The objective was to attract international patients and build trust by localizing the clinic's website into English, ensuring accurate information delivery, and optimizing SEO to improve accessibility.

Client SpecialtyOral and maxillofacial surgery clinic specializing in orthognathic surgery.

Key Focus Areas

1. Cultural Adaptation in Content Localization

2. Clear and Accurate Medical Information Delivery

3. SEO Optimization

4. User-Centered Website Implementation

   
   

🛠️ Process

1. Data Collection and Analysis

   • Analyzed the clinic's existing website content

   • Conducted market research to understand the information expectations of English-speaking patients

2. Translation and Localization

   • Medical translators participated to ensure accuracy and proper terminology usage.

   • Adjusted content to reflect cultural nuances, making it easier for patients to understand

3. SEO Optimization

   • Conducted target keyword research and seamlessly incorporated it into the website content

4. Design Integration

   • Integrated translated content into the existing website design, ensuring a user-friendly visual flow.

5. Testing and Feedback

   • Tested the website with English-speaking user groups

   • Collected feedback and made necessary improvements

     
     

✅ Results

1. Increased International Visitor Traffic

   • After the website launch, inquiries from Southeast Asia and other regions surged

2. Improved Information Accessibility

   • Orthognathic surgery information was presented in a way that was easy to understand, boosting patient trust

3. Enhanced Brand Awareness

   • SEO success led to higher search engine rankings, increasing the clinic's brand visibility

     
     

💡 Key Insights

1. Cultural Adaptation is Crucial for Successful Localization

   • Beyond literal translation, considering cultural context and expectations builds stronger trust with patients

2. SEO and Localization Work Hand in Hand

   • Target keyword research and strategic SEO applications are vital for reaching international audiences

3. Focus on User Experience

   • A user-friendly website design and intuitive information delivery are essential for attracting and engaging global patients

This project demonstrates how MediTrans' expertise and strategic approach ensured the successful completion of the website localization project. The results—rising international patient inquiries, improved accessibility, and stronger brand recognition—showcase the importance of well-executed localization strategies in the medical field.

MediTrans prioritizes confidentiality by signing an NDA with clients. This case is based on a real example, but the client name and project details have been changed.