Supporting a Global Medical Device Company's Entry into the Korean Market through Tailored Software Localization

Introduction

Greetings from the MediTrans team. We are pleased to share a recent collaboration in which we supported a global medical device company with the localization of its surgical medical device software for the Korean market. This partnership demonstrates how MediTrans' expertise in translation, UX optimization, and regulatory compliance contributed to successfully adapting the software for the local market.

The Challenge: The Company's Need to Enter the Korean Market

The company aimed to launch its innovative surgical medical device software in the Korean market. However, entering this market posed specific challenges:

• Cultural Adaptation: Creating software that medical professionals could intuitively use.

• Legal Compliance: Adhering to Korean medical device regulations and certification standards.

• Accurate Terminology: Translating complex medical terms and abbreviations specific to the Korean medical environment.

The company required MediTrans' expertise in medical translation, UX design, and market entry strategy to overcome these challenges.

MediTrans' Solution: A Customized Localization Strategy

MediTrans provided a comprehensive, step-by-step approach tailored to support the company's entry into the Korean market.

Building a Specialized Translation Team

We assembled a team of medical translation experts familiar with Korean medical terminology and abbreviations. These experts:

• Conducted in-depth analysis to ensure accurate, contextually appropriate translations.

• Developed a customized terminology glossary to maintain consistency and medical accuracy.

Expert Review by Specialized Medical Professionals

After the initial translation, the software was reviewed by Korean medical specialists. This step ensured both medical accuracy and practical usability within the Korean clinical environment.

Cultural Adaptation & UI/UX Optimization

We refined the user interface and user experience (UI/UX) to align with Korean medical professionals' specific needs and workflows. This included:

• Creating intuitive navigation for ease of use.

• Adapting design elements to reflect the local medical environment and workflows.

Testing & Feedback Collection

The localized software was tested in real-world clinical settings with Korean medical professionals. Feedback was collected to identify areas for improvement, and final refinements were made based on user experience insights.

The Results: A Successful Market Entry

✅ 40% Increase in User Satisfaction

The intuitive design and Korean market customization led to a 40% increase in user satisfaction among Korean medical professionals. Additionally, the localized features significantly improved workflow efficiency for healthcare providers.

✅ 30% Sales Increase in the Korean Market

Thanks to the optimized and localized software, the company successfully entered the Korean market, achieving a 30% increase in sales. This success also strengthened the company's ability to partner with more healthcare institutions across Korea.

✅ Full Compliance with Korean Regulations

MediTrans' thorough analysis and guidance ensured the company adhered to Korean medical device regulations. This allowed the company to secure necessary certifications and avoid delays during the product launch.

Key Takeaways

• Cultural Adaptation Drives Success:

• Optimizing the software's UX for Korean medical professionals ensured ease of use and boosted satisfaction rates.

• Legal Compliance Is Essential:

• MediTrans' detailed regulatory review gave the company the confidence to enter the market without setbacks.

• End-to-End Expertise Matters:

• Combining specialized medical translation, user testing, and legal guidance paved the way for the company's successful market entry.

MediTrans prioritizes confidentiality by signing an NDA with clients. This case is based on a real example, but the client name and project details have been changed.