Localization Project for a Biotechnology Laboratory Supplies Company Entering the Korean Market

Background: The Importance of Localization

For a foreign company entering a new market like Korea, localization is vital. This summary highlights the successful project MediTrans executed for a global biotechnology lab supplies company aiming to expand into Korea.

The Client

The client is a global leader in biotechnology with a 70% market share in key segments and a reputation for excellence. They partnered with MediTrans for a compliant localization strategy in Korea.

Why Localization is Important for Korea

To succeed in Korea, the company needed to:

- Understand local cultural nuances

- Comply with Korean marketing regulations

- Communicate product strengths effectively and credibly

MediTrans' Strategic Approach

MediTrans implemented several key steps:

Market Research & Cultural Insights

- Conducted thorough research on the Korean biotechnology market

- Analyzed customer segments and competitors to refine strategies

Marketing Regulations Analysis

- Investigated relevant advertising regulations and developed compliant marketing strategies

Legal Consultation

- Ensured marketing strategies aligned with regulatory frameworks

Language Localization

- Translated all materials into Korean with professional translators for clarity and cultural sensitivity

Marketing Strategy Implementation

- Utilized SEO and distributed marketing materials to enhance visibility

Results: Successful Market Entry

These efforts led to:

✅ A strong market presence

✅ Effective promotion of product strengths

✅ Higher-than-expected sales growth

✅ A localized brand image

This successful localization secured market entry and built long-term customer trust.

MediTrans prioritizes confidentiality through NDA agreements with our clients.

The above case is based on a real-life scenario; however, the client name and specific project details have been altered while presenting the results.